Explore citrus ingredients for beverage applications, including natural citrus flavours, citrus extracts and citrus powders to create refreshing, consumer-led drinks.
Citrus remains a key flavour in beverage innovation, driven by its strong association with freshness and immune support. In Asia-Pacific, where the region leads in immune-focused product launches [1], citrus profiles such as orange, lemon and yuzu continue to gain traction across functional and refreshing beverage formats.
At the same time, shifting lifestyle habits are reshaping consumption patterns. Beyond traditional ready-to-drink beverages, there is a growing demand for more convenient and versatile formats such as powdered drinks and on-the-go solutions [2]. This is driving the need for citrus profiles that can deliver authentic taste, consistent performance and stability across different applications and processing conditions.
However, delivering a consistent and cost-effective citrus profile remains a challenge.
Stability and Cost Pressures of Citrus
Citrus supply in Asia has become increasingly volatile due to factors such as extreme weather events, pest outbreaks, and trade disruptions. Key producing countries are facing challenges from flooding and citrus greening disease, which continue to impact crop yields and quality. Evolving trade dynamics and import dependencies further strain supply chains. As such, supply fluctuation is putting cost pressure on manufacturers across the region.
With such challenges, securing reliable, high-quality ingredients is more challenging than ever. This is relevant not just for beverage manufacturers, but also for flavours and fragrance houses developing citrus profiles, where consistency and stability are critical to the overall performance.
At IMCD, we work with our partners to deliver consistent quality and innovation even in the face of complex supply chains and shifting consumer demands.
Treatt’s Citrus Solution
Treatt offers a comprehensive citrus portfolio spanning essential oils, oil blends, natural isolates and water-solution solutions. From high quality FTNF (from the named fruit) citrus oils and cost-stable blends to fractionated isolates and clean-label formats like TreattClear™, these solutions help to support consistent flavour delivery, enhanced stability and cost-efficient formulations across a range of beverage applications.
The introduction of Treatt’s Citrus Powders further expands formulation flexibility, offering a convenient and stable format for applications such as powdered beverages and dry mixes. The powdered citrus allows for easy handling, consistent dosing and extended shelf stability, while maintaining the authentic citrus taste profile.
Through our technical expertise and partnership with Treatt, we support customers in translating citrus innovation into market-ready solutions.
Connect with us to explore how citrus can enhance your next functional beverage concept.
References
[1] [2] Innova Market Insights
